Bank Brands – Houston 2007

Bank Brands – Houston 2007 is a groundbreaking new report on Houstonian’s banking preferences
and behaviors. The first annual report will be released in May 2007. The report will be conducted on
an annual basis and will be the only report of its kind to focus specifically on the Houston market.

The report will detail where Houstonians are banking, why they prefer those banks, what types of
accounts they have, and how many are using online banking tools. The report will also identify the
top banking brands in the city, which banks have the most loyal customers, and what type of
customers are most likely to switch banks. Other issues addressed in the report include:

• Which banks have the strongest brands in Houston?
• What is the brand image of the top banks in Houston?
• What are the key criteria Houstonians use in selecting a financial institution?
• Which banks have the most loyal customer? Which banks have the least loyal?
• What motivates someone to switch banks?
• How many people have opened accounts at new banks in the past year?

To order or for more information contact us at:
281-392-8252 or info@rtsmarketingresearch.com

RTS Marketing Research  ●  info@rtsmarketingresearch.com   ●  281-392-8252