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Christian S. Riepe, PRC

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Christian is the founder and President of RTS Marketing Research, a full service marketing research firm headquartered in Houston, Texas. He has committed his company to working closely with its clients to ensure that
the research they receive is accurate and actionable.

Christian has conducted a full spectrum of marketing research across numerous industries. His experience includes store environment studies, segmentation studies, brand positioning and brand equity studies, concept
tests, ad testing, customer loyalty studies, and discrete choice analyses.

He is experienced in both qualitative and quantitative research, having conducted research involving telephone surveys, online surveys, intercept surveys, focus groups, in-depth interviews, and ethnographic studies. His industry experience includes B2B, financial services, retail, consumer packaged goods, energy and utility, environment, and education.

Prior to starting his own business, Christian worked for Ipsos-Insight, managing over $2 million in research annually. While at Ipsos-Insight, he managed major accounts for Michaels, JC Penney, USAA, Hibernia National Bank, and METRO of Harris County.

Christian holds an MA from the University of Kansas in Communication Studies and a BA in from Trinity University in Speech Communication and Business Administration, where he was elected into Phi Beta Kappa. He has served as the Chair of the Marketing Research SIG for the Houston Chapter of the American Marketing Association and is currently serving on the Board of Business Marketing Association – Houston. He is also a member of the Marketing Research Association, Houston Ad Federation, and Public Relations Society of America.

Christian has received his Professional Research Certification as an Expert Researcher, from the Marketing Research Association. Christian was raised in Houston and currently resides there with his wife and three children.


 

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