Advance measurement beyond customer satisfaction.
Determine how to drive customer loyalty.
Y Axis: Value Index. A
measurement that indicates how valuable each
customer is to the company.
X Axis: Loyalty Index: A
composite measurement that moves well beyond mere
satisfaction surveys are not enough anymore. Mere
satisfaction does not drive repeat business.
Businesses today need to know what makes a customer
A audit of your existing customers’ loyalties can
help you understand how and what to communicate.
RTS Marketing Research can
help your company better understand what drives your
customers’ loyalty and how best to grow your base of
loyal customers. A typical Customer Loyalty Audit
- Customer surveys
- Customer focus groups
- Mystery shopping